TalkedAboutAll articlesZero out of 100. That's the average AI visibility score we found when scanning roofing contractors in San Antonio.
We recently ran an AI visibility scan on 5 roofing businesses across San Antonio using TalkedAbout's analysis tools. The results were startling: every single business—100% of those scanned—scored under 25 out of 100, meaning they're effectively invisible when potential customers ask AI assistants like ChatGPT, Claude, or Perplexity for roofing contractor recommendations.
This isn't just a vanity metric. It's a leading indicator of how customers will find service providers in the very near future—and most San Antonio roofers aren't even in the game yet.
When someone asks ChatGPT "Who's the best roofing contractor in San Antonio?" or tells Alexa "Find me a reliable roofer near me," AI systems scan the web to formulate their answers. They're looking for structured information, customer reviews, clear service descriptions, and authoritative mentions of your business across the internet.
An AI visibility score measures how likely your business is to be mentioned, recommended, or even acknowledged by these AI systems. A score under 25 means you're essentially invisible—AI assistants will recommend your competitors or give generic advice instead of mentioning your business.
The San Antonio roofing contractors we scanned averaged 0 out of 100. Not 15. Not even 5. Zero.
Here's the reality: consumer behavior is shifting rapidly. According to recent studies, over 25% of consumers now use AI chatbots for purchase research, and that number is growing monthly. When these potential customers ask for roofing recommendations, they're getting answers—just not answers that include your business.
Think about your own customer acquisition costs. You're probably spending money on Google Ads, maybe some Facebook marketing, perhaps a billboard or two. But when a homeowner with a leaking roof asks their AI assistant for help at 10 PM on a Sunday night, your business doesn't exist in that conversation.
The good news? With 100% of local competitors equally invisible, this is a massive first-mover opportunity. The roofing contractor who fixes their AI visibility first will have a significant advantage in capturing this emerging channel.
Interestingly, none of the businesses we scanned were actively blocking AI crawlers with their robots.txt files—a common issue we see in other industries. So the problem isn't that these businesses are keeping AI out; it's that there's nothing compelling for AI to find and recommend.
The typical issues include:
These aren't new problems, but they're newly critical in an AI-first search environment.
The path to AI visibility isn't mysterious, but it does require intentional effort:
Audit your current presence. Use a tool like TalkedAbout to understand your baseline AI visibility score and identify specific gaps.
Optimize your structured data. Ensure your business name, address, phone number, services, and hours are consistent across every platform—your website, Google Business Profile, Yelp, industry directories, and beyond.
Build genuine review momentum. AI systems heavily weight businesses with substantial, recent, authentic reviews. Create a systematic process for requesting reviews from satisfied customers.
Create substantive content. AI systems favor businesses with clear, detailed information about their services, expertise, and local presence. A thin five-page website won't cut it.
Get mentioned authoritatively. Local news mentions, industry association memberships, and legitimate business directories all signal credibility to AI systems.
The contractors who address these gaps now will own the AI recommendation space while their competitors remain invisible.
How is AI visibility different from SEO?
Traditional SEO optimizes for search engine results pages—those blue links you click. AI visibility optimizes for being recommended directly in conversational AI responses. The overlap is significant, but AI systems weight factors like reviews and structured data even more heavily than traditional search.
How long does it take to improve AI visibility?
Most businesses see measurable improvements within 4-8 weeks of implementing changes, though building to a strong score (75+) typically takes 3-6 months of consistent effort.
Can I check my own business's AI visibility score?
Yes! TalkedAbout offers a free AI visibility scan that shows exactly how visible your business is to AI systems and what specific factors are helping or hurting your score. Visit https://talkedabout.ai to scan your business in under 60 seconds.
Ready to see where you stand? Get your free AI visibility scan at https://talkedabout.ai and find out if your roofing business is visible to the next generation of customers.